Welcome to The Disconnect, the weekly blog from Muskamu apparel.  Aside from bringing you updates about our products, sales, and promotions we’ll be attempting to provide some insight for why and how our brand operates.  We want our customers and readers to be along for the ride down the path that we’re forging in the apparel industry.

Why call it The Disconnect?  If we’re trying to connect with our customers isn’t this counterintuitive?  Maybe. But the story behind Muskamu (which we’ll post next week to paint the full picture behind the brand) requires a mindset of disconnection.  Disconnecting from the daily grind. Disconnecting from a non stop flood of messages, media, and distractions. Apparel may not be necessary to achieve this, but it sets the tone and the mood of what one stands for.  From my perspective, its where it all begins.

Muskamu has a desire to bring simple apparel that fits that mindset.  Casual, simple, comfortable...That’s really all we stand for. Every curated product line we present has those features at its core.  Oh yea, and its affordable.

Take a ride with us to simpler times.  Be a part of our community. Tell us what you like, what you don’t like, and what you want to see more of.  We’re building something cool and we want you to be a part of it.

Come back down to earth.

Zack Hayes